Matthew Dinian
Matthew DinianMAcc, CPA, CMA, CMC, PMPFounder & Senior Partner

Welcome to D-Advisory

From Startup to Scale-Up

Innovate | Grow | Succeed

We deliver a full spectrum of financial services that go beyond traditional accounting. We combine CPA precision with strategic finance expertise to help clients manage today’s challenges and plan tomorrow’s growth. Our focus is tech-enabled companies: SaaS, software, digital platforms and technology-driven companies.

Led by Matthew Dinian, MAcc, CPA, CMA, CMC, PMP
20 years in business development, business consulting, fractional CFO leadership and financial modelling

Our Vision

Our philosophy is to empower Canadian tech-enabled startups and growing companies through CFO-level financial strategy and advisory services grounded in strategic consultation, productivity enhancement, and financial leadership.

Our Mission

Our mission is to transform compliance into clarity and data into actionable insights enabling organizations to make confident, data-driven decisions that drive sustainable growth and operational excellence.

Our Strategy

Our strategy is to provide advisory services that combine deep industry insight with practical, data-driven solutions. We combine industry expertise, financial analysis & enhance operational performance.

Who We Are

About Company

D-Advisory Group is a modern, CPA-led professional services firm specializing in fractional CFO, financial strategy, and startup advisory solutions. Our focus is tech-enabled companies. We combine the precision of traditional accounting expertise with forward-looking financial strategy to support businesses at every stage of growth. With deep experience in financial modeling, forecasting, fundraising readiness, and corporate structure planning, we help clients navigate complexity with clarity and confidence. Our approach is built on accuracy, transparency, and proactive insight ensuring our clients understand not just the numbers, but the story behind them.

Our focus is tech-enabled companies: SaaS and software businesses, digital platforms, and technology-driven startups and SMEs. We understand recurring revenue models, unit economics, R&D investment and SR&ED tax credits, and investor-ready reporting, so our clients get finance built for how technology businesses grow.
Founded by senior partner Matthew Dinian, D-Advisory Group brings together strengths in strategic finance, corporate advisory, and operational excellence. We serve tech-enabled startups, SMEs, and growth-stage companies seeking a trusted partner who can deliver both insight and strategy. Whether supporting fundraising readiness, optimizing financial performance, or providing ongoing CFO leadership, our mission is simple: elevate your financial decisions and help you move from uncertainty to confidence. For tax, SR&ED and accounting engagements, we work alongside our partner firm ID-Advisory to provide full-service support.

Our Service

Our Areas of Focus

Tax, SR&ED & Accounting

Full-service tax, SR&ED and accounting support through our partner firm, ID-Advisory.

Markets & Economy

Live market, sector and technology data to inform your growth decisions.

Fractional CFO & Financial Strategy

Strategic insights without full-time cost

Business Advisory & Consulting

Guiding your growth with data-driven decisions

Startup & SME Support

Tailored services for founders and growth-stage companies.

Education & Thought Leadership

Empowering Minds, Inspiring Innovation

Our Expert Team

Meet Our Experts

Matthew Dinian

Matthew Dinian

MAcc, CPA, CMA, CMC, PMP | Senior Partner - Advisory Services

Our Blog

See Our Latest Blog

Strategy Is Not a Plan: How to Build a Strategy and Turn It into Plans and Budgets

Strategy Is Not a Plan: How to Build a Strategy and Turn It into Plans and Budgets

The difference between strategy and planning, a step-by-step way to formulate strategy, and how it flows…

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VC Strategy vs. Founder Strategy: Where They Clash and How to Find the Right Investor

VC Strategy vs. Founder Strategy: Where They Clash and How to Find the Right Investor

A side-by-side look at how VCs and founders think, the five gaps that cause most conflict, and how to…

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The Startup Funding Journey: From Pre-Seed to Series C

The Startup Funding Journey: From Pre-Seed to Series C

What each funding stage asks you to prove, who invests at each stage, and what investors want to see…

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